Today's New York Times contains a 4-page, full-color pullout section that is an expensive advertisement for fake chicken made by a company called Daring Foods. The authors of the ad copy claim that Daring has "fixed" chicken because chicken is "broken." The way they fixed it is to make it entirely out of plants. Which to my mind is a whole other thing entirely, but that's just me.
They claim their plant-made chicken is "a lot braver, a lot bolder." They don't ever say that it is "a lot faker."
They say they are "committed to bringing a bird to the table with some big ideas about what chicken can be and what it can inspire." Only what they bring is a not-bird.
Somehow we are to consider a totally fake rendition of something we expect to be real to be "good and inspirational." This magical thinking might apply to the presidency and its current title-holder Joe Biden, so if you find him to be good and inspirational, you just might love that fake chicken.
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