Tuesday, November 3, 2015

Truth in Advertising

Before "Magic Hat" she weighed 300 pounds!
I saw an intriguing ad recently for a skin cream promising eternal youth, or at least the appearance of it. The provocative headline asked "Who Has Time for Aging?" Apparently this particular cream, when diligently applied to the face and neck, erases all wrinkles and turns back the clock, making you look like your young self again. And then you simply don't get any older! Because it's made in Hollywood, you know it works.

I am not buying any of that face cream, mostly because I don't have a full-time job, or actually any job at all, so I have plenty of time for aging. In fact, without doing that, I'd have a lot of time on my hands -- too much, really. But what I would buy is some of whatever those advertising executives use that gives them the chutzpah to print that stuff. Imagine the joy in believing that all your dumb ideas have value. If I had some of that, I'd promote a few of my own products. Lately I've been working on a special hat that allows you to stay in shape by just sitting around. If I can get it to be just a little bit smaller (see photo), I think it will fly off the shelves this Christmas.


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