Friday, May 29, 2015

Ketchup as Muse

I recently saw a commercial for Heinz Ketchup. If you just landed here from Mars you'd think the stuff is God's gift to mankind. We see little kids sitting around a table and squeezing the red sauce all over their food, which consists mainly of French fries and hamburgers. (Hot dogs nestled in buns can be seen in the background.) They draw Smiley Faces on their burgers with the ketchup. They dip and smother mounds of fries in the stuff. They are all laughing gleefully. The tag at the end of the ad reads, "Make Dinner Happier." Who knew?

Ketchup is supposedly red from all the tomatoes it contains, although no tomato I ever saw was quite that color. It also has lots of sugar and salt, and some brands also have high fructose corn syrup. I don't think it is particularly nutritious, least of all when paired with fried foods. Its one saving grace is that it has inspired some interesting art, some of which is shown below.

Claes Oldenberg's 1963 soft sculpture "French Fries and Ketchup"
 Jack Daws: Stacks of MacDonald's fries bonded with ketchup.



Sugar cookie "French fries" with a dollop of "ketchup" frosting.
Self-explanatory sculpture and photo by Caspar Benson
Kawaii Floating Ring by SouZou
Heinz Ketchup Dinosaur: Street art in downtown Pittsburgh

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