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I just saw something so funny I had to share it. It was a print ad with the headline "Learn Copywriting." Supposedly this particular "school" will teach you all the tricks of the trade. What tricks? As someone who worked in advertising years ago, I can tell you all you need to know; whatever you're selling, simply include the following:

     #1. The product or service or person you are selling is indispensable. 
     #2. One's life will be greatly enhanced using this product, service or person.
     #3. One will lose weight, have more sex, have better sex, have more friends, look younger, feel happier, sleep better and earn more money with this product, service or person.

Done. Now you are a copywriter. How's that for easy-peasy?