Thursday, August 4, 2011

Does This Beer Can Make Me Look Fat?

Sales of Budweiser beer have been slipping for the past two years, both here in America and abroad. Naturally the company's leaders are hoping to turn things around, seeking to save a brand that has kept college students happily drunk since 1936.

So to attract new customers and keep the old ones, they have decided to:
A. Change the recipe to improve the flavor
B. Alter the ingredients to make it more effervescent
C. Add more hops so it pours smoother with more foam
D. Change the design of the can so it looks cooler 
E. Skimp on ingredients to lower the cost to the consumer

If you guessed D, you're right. The top dogs at Budweiser have decided that how the can looks to others while you're holding it is more important than how the product tastes, reminding us once again that superficiality reigns supreme in today's fast-paced world. The redesigned can sports a red background instead of a blue one, and that's certainly a plus in some political circles, although I'm not sure which. Either way, that bold new color is bound to perk up the dullest outfit.


1 comment:

  1. You mean there is a red beer and a blue beer now? What do liberals drink?

    ReplyDelete

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Robert F. Kennedy Jr., age 70, keeping in shape. Three weeks ago my older sister died from obesity. Okay, she was about to turn 84 so Death ...