Tuesday, November 26, 2013

Open Letter to Kellogg's

Dear Kellogg's CEO:

Your repeated and incessant running of an Internet ad for Raisin Bran makes me think that you think I must have a raisin for a brain. Otherwise, why would you do it?

Let me explain. My mother died of early-onset Alzheimer's at age 62. Lest it be inherited, her doctors at the time--and all the evidence since--suggested I keep my own brain busy with reading, writing, study, crossword puzzles and the like. I do this as much as I can; one way is by playing Words With Friends. Besides the possible mental health benefit, it's fun. Or at least it was, until your company bought the advertising rights to my game. Now every time I make a word, the SAME EXACT AD  PLAYS FOR 30 SECONDS.  Not a different ad about the same cereal, or another ad about a different cereal, but the same damn ad, with the Dad eating breakfast and the snarky teenage daughter asking did Mom make you eat that, and him saying I actually like raisins, and blah, blah, blah.

I mute it. I close my eyes and meditate. I walk away. I get more coffee. But most of all I vow never to buy that cereal, or any cereal made by Kellogg's, for as long as I live.

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