Monday, August 6, 2012

Tightening Up the Borscht Belt

I read recently in the New York Times that the Catskills are being re-branded. Apparently their outdated Borscht Belt image is detrimental, bringing to mind not soaring mountains made by God on the third day, where one can hike, ski, fish, hunt and camp, but instead clumps of old Jews shvitzing in Adirondack chairs. Who knew mountains could get a bad reputation? So before every hotel, motel, and restaurant in the area goes bankrupt, a public relations firm has been hired and is sponsoring a slogan contest to "rethink possible."  So far there have been 3,714 entrants, but nothing too compelling has surfaced.

The problem, of course, is that nobody is being honest. They've said things like "The Catskills: Always in Season" or "The Catskills: Peaks of Perfection" or "Find Yourself in the Catskills." Yawn, and not really the point anyway. I believe any one of my suggestions is superior and gets the deed done:
1. The Catskills: Shorter Lift Lines (Jews Don't Ski)
2. The Catskills: Sunrise With a Shmear
3. The Catskills: Just Like Manhattan, Only Higher
4. The Catskills: Jews Are People Too
5. The Catskills: What's Not to Love?

3 comments:

  1. Very funny Andrea!! It's a tie between #2 and #5 for me-
    Jackie

    ReplyDelete
  2. Number 5 is very appropriate and funny, relevant. Please enter it. You just never know.

    ReplyDelete

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